COPENHAGEN / AMSTERDAM (May 6, 2019) — Amsterdam-based venture studio Voyage announces it has acquired the Danish circular brand VIGGA, and will introduce a new circular product subscription service called Circos.co. Circos will offer a multi-brand market where subscribers select, pay for and enjoy children’s or maternity clothing on a monthly basis, and return the goods once they are outgrown; the clothes are then professionally cleaned and prepared for the next family, offering a sustainable solution to fashion for quickly-growing children. Circos.co will launch in Summer 2019 with kids’ and maternity wear, with a focus on Europe though available worldwide.
“The market for apparel subscription services is strong and growing rapidly,” said Erick Bouwer, owner of Voyage and CEO of Circos.co. “With Circos.co we can continue to offer our custom- ers a sustainable, practical and affordable solution to dressing their children — or growing baby bumps — in an enjoyable way. It is a much-needed, pioneering system transformation that allows us to utilize products to their full value potential and reduce the ecological footprint of an extremely high-consumption market.”
Circos.co will have multiple clothing brands available, offering subscribers the possibility to select their preferred styles, colours and sizes. The name Circos is a fusion of “Circular” and “Convenience” and is built on the idea of moving towards a circular economy, together with consumers and business partners. Prior to its public launch in Summer 2019, Circos.co will start selling pre-order gift cards from end of May onwards.
Voyage’s acquisition of VIGGA includes all of its assets: the brand, products, customers, plat- form and social networking. The service provided through VIGGA.us will be discontinued, though VIGGA-branded products will continue to be available as one of the brands offered on Circos.co.